Brand Identity

The former H-OnDream Social Enterprise Startup Audition evolved to the 2021 H-OnDream Startup Ground. For the past nine years, H-OnDream has become the gateway to success for social entrepreneurs, thus supporting the growth of the social sector. Now that the social sector has reached maturity, H-OnDream is ready to adapt together and play the role of discovering-fostering-investing platform to support next-generation leaders.

H-OnDream Startup Ground’s symbol carries the meaning and value of tackling social problems and pioneering an innovative future through the links between Hyundai Motor Chung Mong-Koo Foundation, Hyundai Motor Group and the participating teams, while each pixel represents infinite possibilities and innovative change.

In addition, H-OnDream’s commitment to be at the forefront of solving social problems was visualized through 17 colors of SDGs making up ‘H’ and harmony with the Hyundai Blue color.

We support the Sustainable Development Goals

Core Value(3H)
Human Centered

Providing support to improve the capacity of participating teams and helping them become agents of innovation.


Writing new chapters of H-OnDream, a brand with the longest history, based on credible and unique resources.


Feeling proud for being a part of H-OnDream which is unlike any other support programs.

H-OnDream Office
Hyundai Motor Chung Mong-Koo Foundation

Founded in 2007, this year marks Hyundai Motor Chung Mong-Koo Foundation’s 15th anniversary. With the mission to be a bridge of hope and dream for our society, the foundation is working tirelessly to light up the world by fostering next-generation leaders, sharing arts and culture, and taking care of the vulnerable.

“A world where everyone is happy.” 

I started my career at a social venture because I wanted to contribute something good to the society. Given this experience, I understand some of your difficulties and concerns. Addressing social problems is not an easy thing to do. However, somebody has to do it and I think it will eventually be overcome if you don’t give up. From now on I will be supporting H-OnDream Startup Ground for the good of the next generation and their growth.


<Hyundai Motor Chung Mong-Koo Foundation / Jaemin Shim, Manager>

Hyundai Motor Group 

Hyundai Motor Group is striving to provide freedom of movement to everyone by investing in mobility services, building close relationships with leading mobility service providers, and expanding our role beyond the automotive transportation sector. The company will play a pivotal role in global society’s transition to clean energy by helping make hydrogen an economically viable energy source.

“Your dream makes a better world for people who dream.” 

If my work is not only for living but also for solving social problems and creating impact, that would be the most rewarding thing. To make your dream our community’s dream, to make your passion be the sunlight to our society, I will support you from the bottom of my heart.


<Hyundai Motor Group / BongHyeon Cho,  Senior Manager>

Merry Year Social Company

Founded in 2011, MYSC is the country’s first social innovation consulting/impact investing organization with a crew of 40, making it one of the biggest accelerators certified by Ministry of SMEs and Startups. Annually, we are fostering more than 100 social enterprises and ventures and carrying out more than 20 cases of impact investing which is the biggest size among impact investing companies.

“We empathize with your mission.”

It is a pleasure to meet you all! Since joining MYSC as an intern in 2013 and up until now that I am the CBO, I too have experienced many of your concerns. Because I know how sincere you are about your business, I will actively connect you with the best available resources so that your impact business will play a bigger role in solving social problems.

<MY Social Company / Ye-Ji Lee, CBO>

© 2022 H-OnDream Startup Ground